Showing posts with label Colorado event photographer. Show all posts
Showing posts with label Colorado event photographer. Show all posts

Monday, August 2, 2010

Get the Job Done: Second shooting for a photography instructor

This evening I will be second shooting an event with Efrain Cruz, director of Illuminate Photography Workshops in Denver. My readers know that Efrain Cruz was the instructor of my first digital photography class three years. His encouragement and support during those first crucial weeks is what I credit as the reason I'm a photographer now. I was all set to drop that photography class thinking everything was way over my head. Back then, I was too afraid to take my camera out of the box. All the dials and modes scared the crap outta me. And words that other students used fluently such as "aperture" and "depth of field" flew through one ear and out the other. I was lost and confused - a place no self respecting control freak likes to be.

It was Efrain who told me that he recognized I had "an eye" (even if I didn't know that what meant just yet) and that if I stuck it out in his class, he would make sure I learned something and became comfortable with my camera and the new language of digital photography.

And the rest, as they say, is history!!!

Tonight, I finally get to begin the process of thanking Efrain by being his second shooter! We will be covering the unveiling of a new alcoholic beverage, and the event includes a tasting and a cocktail party hour. Efrain has a quick turnaround in that he has to have images ready for his client within 72 hours I believe. So he said it was important for him to work with a second shooter who knew how to cover an event like this and understood their equipment because he doesn't have the time for complicated post processing. We have to get as much of it right as we can in camera from the get go. Efrain will take all of my images and edit them quickly himself, most likely using presets in Lightroom.

To think that Efrain has that kind of faith in my abilities has really helped me recognize just how far I've come since the first time he and I met. Thanks Efrain for your support and I can't wait to shoot with you tonight as a true photographic colleague! Let's rock it!

Thursday, July 29, 2010

An Aside: How do clients find me?


It never ceases to amaze me how new clients find my photography services given the hundreds of professional photographers they have to choose from in Colorado. I've made it a habit to ask all of my clients how they came to find my studio during our initial consultation, primarily to gauge how the success of my Google or Facebook Ad campaigns. It lets me know where I might want to beef up money for my ads or change some keywords to help make finding me easier. For instance, since most of my recent clients have found me just by typing in the words "Denver event photographer," I would want to make sure to optimize those words by having them appear all over my website or blog items so Google picks me up.

This past weekend, I shot a family reunion for The Dermers. I asked my client about how they located me and was shocked and pleased by the results. Turns out one of the family members (based out of state) was on a forum asking about photography services and how much he could expect to pay for having his reunion shot. A comment led him to a photographer directory site where I had added my studio's name to the list. He checked out my photos, liked what he saw and suggested his Colorado-based mother to contact me.

Ian found me on photography directory and persuaded his mother, Janet, to hire me.

Voila!

It's good to know all that time and effort I put in to diligently adding my studio to various photography directors or even links I post to my website in photography forums can help lead a trail of bread crumbs directly to Picture Your World Photography!

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