What Say You?: Creating a Business Logo

For the past few months, I've been trying to create a business logo for Picture Your World Photography. I've been struggling trying to find a way to quickly and easily show a full-service photography company. It's the reason why I chose the name "Picture Your World" instead of "Sheba Wheeler Photography" to create an all-encompassing brand that might one day feature more than digital photography, but include an entire roster of numerous photographers all shooting under my leadership. What can I say, I dream BIG!

While looking through the All Things Photography website, I was inspired by Nick Stubb's logo which features a picture viewing inside a camera's focus screen with the letters ATP written inside. That got me to thinking about a similar idea for my own logo. Since I shoot with a Canon 5D, I found a picture online displaying the back of the camera model. Then I just typed in the company name into the LCD screen. Now, I need your advice. What do you think about this as my logo? Please leave a comment. I'm not completely sold on the typeface yet, but I couldn't decide if I wanted to go oldschool Times New Roman or do some decorative script like I now have. What Say You?

If you think you can do better (and I KNOW you can because I am not graphically-designed oriented) how would you like to trade a photo session for a business logo?