Saturday, March 27, 2010

Saturday Morning Cartoons

Here is my favorite "What the Duck" comic from this week. Rock on Aaron! "What the Duck" is an online comic strip created by Aaron Johnson. I just love how Aaron's wry sense of humor reflects the current state of the photography industry. But what really freaks me out sometimes when I read his strip is how much they reflect whatever situation I'm currently experiencing too...whether it's working with clients or desperately trying to stay on top of technology like Facebook or Twitter or a host of other things that all add up to being a professional photographer.

The genius of his strip is the way viewers can interact with Aaron and his comic character. Folks are welcome to link, post, copy/paste, or save the strips to their own sites, blogs, forums, newsletters, etc. Aaron also allows viewers to suggest titles for his individual strips, and post photos of their own plushy and stuffed W.T. Duck working or hanging out.

Wednesday, March 24, 2010

Get the Job Done: Photographing the Council on Foundations annual conference in Denver


Today I received my service agreement contract to be the official event photographer at The Council on Foundations Annual Conference being held in Denver, April 25-27! Even though I was contacted about this last week, I didn't want to announce it on my blog until I knew if I had been awarded the contract.

When I spoke with the organization's public relation's director, I asked her how did she find me. I was pleased when she said Picture Your World Photography appeared on her Google search for a "Denver event photographer." It's good to know that all that time I've spent learning about SEO and how its techniques can benefit my studio has paid off. "Plus, I thought the name 'Sheba' had a good, earthy sound to it, too!" For that, I guess I can thank my father, since he got to name me! :)

The Council on Foundations is a membership organization serving national and international grantmakers, family foundations and corporate giving programs. This year's annual conference will feature keynote addresses by Former Vice President Al Gore who served with the Bill Clinton administration 1993-2001 and Admiral Mullen, the 17th Chairman of the Joint Chiefs of Staff, the principal military advisor to the president, the Secretary of Defense, the National Security Council, and the Homeland Security Council. Because of such high profile speakers, I will have to endure going through tons of security. All of the speakers seem very interesting and I can't wait to be apart of this event. Other speakers include Valerie Jarrett, senior advisor and assistant to the president for Public Engagement and Intergovernmental Affairs in the Obama administration; Geoffrey Canada, president and CEO of the Harlem Children’s Zone; Patrick Corvington, CEO of the Corporation for National & Community Service; Chip Heath, co-author of “Switch: How to Change Things When Change Is Hard;" and Douglas Shulman, the 47th Commissioner of Internal Revenue.

Shooting event photography gives me the chance to flex my developing photojournalist muscles. Not only do you have to be a master of your equipment, but you have to be a master at interpreting decisive moments and showcasing them in storytelling photography. My three years spent as the official photographer for the National Brotherhood of Skiers has definitely honed my skills for coverage of the council's conference. However, a major difference in this event is that I will have to quickly turn over high res images at the end of each day of coverage so the council can use them as updates on their website. That means I've got to get as much as I can right in camera from the start instead of relying on time consuming fixes in post. I think I will also take advantage of some batch process editing tools and plugins as well in Lightroom and Photoshop. All told, I can expect about 25 hours worth of work from the three-day event, including shooting conference attendees, key note speakers, other VIPS, receptions, and workshop sessions. Wish me luck on this wonderful opportunity!

Monday, March 22, 2010

Instructor's Tip: Depth of Field Basics, Part 1

I hope you enjoy this week's "Instructor's Tip" by one of my favorite instructors, award winning nature photographer Russ Burden. To learn more about how Russ captured the above image, join him on one of his photo tours. Visit Russ Burden Photography to get more information.






Photos by Russ Burden

DEPTH OF FIELD BASICW - Part 1

When it comes right down to it, depth of field is synonymous with range of focus. It only seems natural that a photographer would want to produce a picture with a wide range of focus, but this is not always the case. If everything in the image is tack sharp, it tells the viewer to look at every detail and that every detail is important. Conversely, if only certain subjects in the image are sharp, the viewer is drawn to those areas and the rest of the elements become secondary. In the case of landscapes, images work better when everything is sharp from the foreground to the background. But for portraits, and many other subjects, the image is more successful if just the main subject is sharp and the remaining elements fade into softness. So how does a photographer create specific ranges of focus?

Depth of field is controlled by a combination of the following: the f stop used to make the picture, the focal length of the lens, subject distance from the camera, and subject distance from the background. With regards to f stop, the higher the number of the f stop, the greater the depth of field. In other words, with all other factors being equal, f22 will create much more depth of field than f4. This translates to a more sharply rendered foreground and background. With this in mind, as a guideline, for landscapes use f stops closer to f22 and for portraits, use those close to f4.

Take a class with Russ or a fellow Digital Photo Academy instructor in your area, check out the Digital Photo Academy. I took Russ' intermediate and advanced courses last year, and he continues to be a strong source of knowledge and encouragement as I progress in my photography.

Check out Burden's "How To Tips" featured on Outdoor Photographer's website. The seven that are dated February 4th are his. Just underneath the articles, be sure to click on page 1 to see an additional 9.

Don't forget to check Take Great Pictures for Burden's most recent tips. On the home page, click on the "Photo Tips And Techniques" button in the left hand column. Additionally, check out his "Digital Tip of the Month" found by clicking on the Digital Photography button.

To learn more about this subject, join Burden on one of his photo tours.

Saturday, March 20, 2010

Get the Job Done: Check out my photo in the Denver Post!

Photo by Sheba R. Wheeler, The Denver Post

A portrait shot I took of restaurateur Ifiok Etuk appeared in the Denver Post today! Etuk is the man behind "Iffy's Kitchen," an Auora nonprofit program dedicated to ending childhood hunger. Today Etuk, a 36-year-old native of Nigeria, will host the second annual Celebration of Children at his restaurant, the Hessini Roots International Cafe. The two-part event includes a free hot meal for kids during the afternoon and evening entertainment to raise money for future anti-hunger efforts. Read Kat Valentine King's article here.



This was an amazing experience for me. I got to work alongside news reporter Annette Espinoza who interviewed Etuk while I shot photos of him in his cafe. I felt like a real photojournalist. But at the same time, I felt like a portrait photographer, scanning the scene for the best possible light (which ended up being in direct light from a nearby from the window storefront) and looking for opportunities to showcase the cafe surroundings as well. I used flash bounced from the ceiling and indirect sunlight for all of the images.





I really appreciated getting feedback from my assigning editor, Elana Jefferson, on which photos she liked and which one was ultimately chosen. Her insight will help me improve my shooting whenever she needs an image again and our newspaper staff photographers aren't available for the shoot.

Saturday Morning Cartoons

Here is my favorite "What the Duck" comic from this week. Rock on Aaron! "What the Duck" is an online comic strip created by Aaron Johnson. I just love how Aaron's wry sense of humor reflects the current state of the photography industry. But what really freaks me out sometimes when I read his strip is how much they reflect whatever situation I'm currently experiencing too...whether it's working with clients or desperately trying to stay on top of technology like Facebook or Twitter or a host of other things that all add up to being a professional photographer.

The genius of his strip is the way viewers can interact with Aaron and his comic character. Folks are welcome to link, post, copy/paste, or save the strips to their own sites, blogs, forums, newsletters, etc. Aaron also allows viewers to suggest titles for his individual strips, and post photos of their own plushy and stuffed W.T. Duck working or hanging out.

Breaking News: Facebook Fan wins a free 2 hour photo shoot

DRUMROLL PLEASE: Facebook Fan Franklin E. McDaniel is this month's winner of free two-hour photo session! Using a random number generator, I painstakingly counted through my fan list to figure out who the heck was No. 163. Congratulations Franklin and thank you for your support of Picture Your World Photography.

I will be holding a drawing every month for one lucky fan to win their own free session. So become a studio fan now for your chance to win. Keep the session for yourself or give it as a gift (retail value $150). Just pay for prints of any images you love!

Thursday, March 18, 2010

Breaking News: 300 Facebook Fans!

Photo credit: www.blogtrepreneur.com

Just today, the Picture Your World Photography Facebook Fan Page experienced a major accomplishment: We now have more than 300 FANS!

In celebration of this feat, I will host a drawing in which one lucky fan will win a free two hour photo session! My studio wouldn't be where it is today were it not for the continued support of friends sharing the world about my business to their friends. More than 95 percent of my clientele have been referrals. And my business income has doubled since last year! Thank you to everyone who has and continues to support.

I've been considering offering this exclusive drawing once a month for a while, but I wanted to hit another advertising milestone before I did so. It's the least I can do to honor my fans.

Check back this weekend to see who wins! I will use a random number generator to choose one winner! If you haven't become a studio fan, do so TODAY for your chance to win a free photo session.

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