Sunday, March 13, 2011

Get the Job Done: My 5280 Ad Campaign for Ignite Matchmatching Services

My first ad campaign photography will be appearing in 5280 Magazine in May!

Last month I shot photos of several of Ignite Matchmaking Service's real clients so they could appear in the company's new advertisements. I worked along side Ignite's executive director Sheryl Williams and ad director Chris Faria of Ad Genie Creative.

Chris took this photo I shot of Mary:

and used it to create this great ad:

Chris specifically said he wanted it to look like the sun was shining down on Mary' right side, hence I would need some strong specular highlights to simulate sun rays. So I used two Alien Bees, one for the main light and one for the "sunlight," only that one was set several stops higher than the main light. Chris had a great idea in mind, and I simply had to follow his direction to achieve the shot he wanted for the ad, and I think it worked out well.

More advertisements will appear in 5280 issues throughout the year!

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