Get the Job Done: Google ad scores again!

One of my ads that appeared on a Google page search netted me another client! I'm still only now beginning to understand the power of SEO and improving my studio's visibility on the internet. But it looks like what little I've done has helped a tremendous amount.

Peggy, my client, called me earlier this week to book a boudoir session for next month. During our initial consultation, I asked her to explain to me how she found me. She said she did a Google search for "photographers in Denver." That pulled up a long, unwanted list of wedding photographers. She modified her search, typing in "glamour shots." That's when my Google Adwords ad appeared on the right hand side of the screen as one of the sponsored links. My company's name piqued her interest...and the rest was history!



For my current Adwords campaign, I spend no more than $1 a day for automatic placements of my ad on a Google search based on specific keywords typed in by potential clients. I've spent less than $10 on advertising since I opened my Adwords account on Oct. 22, and I've secured two clients who found me solely after completing a search online. It takes some time to be able to choose an appropriate budget amount and eligible keywords that will help increase the times your ad will appear online and the likelihood of someone clicking it. But Adwords gives you plenty of recommendations and a handy keyword generator list to give you a leg up! As my earnings increase, I'll start increasing my ad budget.

If you haven't started an ad campaign for your business on Google yet, what are you waiting for? It works!

Breaking News: Google Listing, Portfolio Diversity Lands a Client

I just got a phone call from a client needing senior portrait photos for her son. But here's the kicker: when I asked her how she contacted my photography business, she said she found it on Google's local business results by typing in "80022 Denver photographers."

The client said she was initially overwhelmed with her search results, but the deciding factors for her final choice was the fact that my business is located near her home in Reunion and that my portfolio included ethnically diverse clients.
Her son is African American, and she said it was important for her to find a photographer who had experience appropriately lighting and shooting the tones of darker-skinned individuals, such as in this senior portrait of Jordan.



We have scheduled a portrait session for Wednesday and will be signing the contract tomorrow evening.

Get Out There: Google Map Results

I just noticed something on Friday: When you type in "event photographers denver" in a Google Map result, Picture Your World Photography comes up on a prominent list of local businesses.

I'm not sure how that happened. I remember signing up for free account with Google's Local Business Center, but I haven't really looked it since then. had know idea what happened after that. One thing I also noticed though is that I'm the only business listed in my area in far Northeast Denver, so it could be something that's based on having diversity in locations around the city. I'm number I on the list. Either way, I think that's pretty darn cool!

Want to write a review about your experience with Picture Your World Photography? Sign into your Google account, look up your business and then push the "More" or you can leave it here.


Congratulations Jim Turley from Sweetwater Images for having his name in the number one A spot on that list as well. Hey Jim, if you read this post, how did you do that?

I would love to know what you need to do so that my studio pops up when you search under "Denver photographers" or "Denver portrait photographers," etc. etc. I've been spending some time adding my studio to just about every photography directory or networking list I can find online. Can anyone share any information on how to accomplish this?