Showing posts with label proofing and editing process method. Show all posts
Showing posts with label proofing and editing process method. Show all posts

Saturday, September 26, 2009

This Weekend: Senior portrait session and lots of editing

I thought another strange bought of rainy, chilly weather was going to force me to cancel yet another senior session. But thankfully the forecast calls for a sunny 75 degrees on Sunday. So that means my 11 a.m. session with Terrell is ago!

I booked this session with earlier in the week with Terrell, who lives in my neighborhood less than a few miles away from my home. Terrell said he had to get me to take his photos after he saw one of his high school buddies featured on my website. The lovely Aprille L., seen in the image below), is the sister of my friend and colleague Christine Tydingco. Earlier this year, Aprille modeled for me and several members of my Mile High DPS Social Photography Club, during a club meetup held at the North Denver Photography Studios.




It was very cool to get a direct phone call from the actual senior I would be shooting! Terrell is quite the student, taking on several IB classes, choir competitions and tennis. Plus, Terrell is the only senior I've shot so far who requested we take his shots at his high school! During the consultation, I asked him why he decided this, and I learned from he and his grandmother that it was the first public school Terrell had ever attended and that he had loved the four years he's spent there. I can't wait to try to sneak into the building for some shot ideas I had: namely getting Terrell up on a stage with a mic in his hand singing, maybe a shot with him juggling all those heavy IB books or of course something with him on the court. The possibilities are endless given how many different activities this senior is involved in. I hope to be able to capture several images that showcase who he is right now.



For the rest of the weekend, I will be editing like crazy! I still have Mike's senior photos to finish (up see one of his unedited images above), as well as all the shots I took at the Bridal Workshop in Colorado Springs earlier this month. And Terrell's photos are due by Oct. 2, so I've got just a few days to get his done and turned in by the deadline.

This weekend I've also got to get some landscapes and cityscapes printed so I can get them up on the walls inside the Heidi's Deli. This time around, I want to beef up the display by having information under each photo explaining where the image was shot, etc. etc. Plus, I plan to have a separate area that showcases some of my favorite portraits to let potential clients know that I specialize in this type of photography. Whew....yep it's gonna be another busy one!

Wednesday, August 26, 2009

Get the Job Done: Testing out a new work flow


Jordan's senior yearbook picture before:


Jordan's senior yearbook picture after post processing:

In an effort to conserve my time and energy during the hectic senior session season, I'm trying out what I think will end up being a major workflow overhaul for my studio. It's still a work in progress, and I may end up adapting the workflow again as I find new ways to manage my time. But I'm going to give this a try for a while.

Currently, I'm running a senior special where I am only editing select photos chosen by the client, including the yearbook picture, two 8x10s, four 5x7s and one sheet of wallets. That's a big change from my old way of doing things. I used to spend days editing every single image from a session (which could mean several hundred). I'd present the client with all the images only to find out later
that they may have only loved 30 to 40 select images. It's inevitable that the clients never seem to like the images that I prefer and everyone you speak too prefers a different image! While I certainly believe a client is paying me for my vision, you just can't ignore the client's personal taste and the decisions they make based on those preferences.

Before, when I had fewer clients, I didn't sweat editing hundreds of images from a single session. I really do love post processing in Photoshop and it helped me gain experience! Clients never saw any of my unedited product until I was completely done post processing it. But since my client load has picked up, and the Rocky Mountain News has closed (meaning everyone still left working at the Denver Post is doing the work of at least two people), I realized that I just couldn't afford to keep editing like that.

So now, I'm trying out a proof method where clients choose a specified amount of photos they want retouched. I have been using the synchronize function in Adobe Camera Raw to auto correct all the files for global edits such as sharpening, noise reduction and exposure compensation. I won't do any blemish fixing, eye or teeth whitening, cropping, etc. unless the client choses that image for the extra work. I am ruthless about culling down the images to the very best because I just don't think it's a good idea to overwhelm a client with hundreds of images from a one- or two-hour session. I cut out duplicates, and if I immediately see that I want to change an image to black and white, I will do that to give the client an idea of what the finished product would look like.


BEFORE


AFTER

It takes less than 30 minutes to batch edit and export the files to a private online proofing gallery this way. The images are watermarked and resized automatically. Some photographers don't agree with this method because they don't want a client to see a less than perfected image. But I think your work flow may ultimately change based on your situation and what the client expects. I know that my senior portrait clients this season have been over-joyed to see their images a day after the shoot while the excitement over the session is still fresh. The process has especially worked great for several seniors who were on a tight turnaround schedule to get their photos into yearbook staffs in a matter of weeks.

Of course, the best way to make a workflow like this successful is to make sure you get as great an image in camera as possible instead of relying on "fixing it later" in post-processing. That may take a little more prep time in the front end, but it's worth it when you get compliments like this from clients:

"OMG, we had a hard time trying to decide what photos we wanted! They are all so good!! U did an awesome job!!" says Monique D., the mother of one of my seniors named Jordan. I had Jordan's final chosen pics edited in less than an hour!


BEFORE


AFTER

I'm also contemplating taking the workflow one step further by editing my favorite 15to 20 and only showing clients those images in a final format. If they're not satisfied, I would allow them to see all of the proofs to select others to edit. New marketing research has shown that reducing the range of options by offering only a limited selection of products keeps the client from getting paralyzed by too much choice, leading to lackluster sales. I don't want my clients to get so overwhelmed that they decide not to purchase anything at all.

What's your proofing and editing process method?

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