Showing posts with label print sales. Show all posts
Showing posts with label print sales. Show all posts

Wednesday, March 11, 2009

Get the Job Done: Facebook fosters sales



Yesterday while on Facebook, I posted up all 10 of the links to galleries showcasing my edited photos from the National Black Skiers 2009 Summit in Snowmass/Aspen last month. Turns out the organization has a Facebook page regularly visited by 440 members!

Just a few hours after posting up the links on the page, I got my first print sales from the event! In this instance, Facebook was definitely a great free resource for marketing my services and generating sales. I am hoping they will be the first of many more in the coming weeks as more members view the photos.

SmugMug, which hosts my business site, allows their professional users to view their sales. While reviewing the order a client placed yesterday, I noticed that she accidently chopped off several heads in the photos when she tried to crop the images to a 5x7. Once I realized her mistake, I emailed her, explained the situation and then sent her the correctly cropped images in the size she wanted. Excellent customer service is a given at Picture Your World Photography!

Wanna check out the images? Here are the links:

http://tinyurl.com/nbs2009superbowl

http://tinyurl.com/nbs2009welcomeparty

http://tinyurl.com/nbs2009concert

http://tinyurl.com/nbs2009openingceremonies

http://tinyurl.com/nbs2009annualmeeting

http://tinyurl.com/nbs2009comedyshow

http://tinyurl.com/nbs2009presidentsdinner

http://tinyurl.com/nbs2009picniconthehill

http://tinyurl.com/nbs2009skiraces

http://tinyurl.com/nbs2009lectures

Sunday, March 8, 2009

Congratulations! Social group peers get sales during benefit exhibition!


Featured: photographers Jim Murphy, Sheba Wheeler (me), Sarah and Sean Donnelly, Paul and Amy Martin

As "Group Mom" of the Mile High Digital Photography School Social Group, I am proud to announce that several members of the group sold prints last night at the Art for Endometriosis benefit! Not only did they make a sale, but this was the FIRST time they ever displayed their work in a public setting like this. Congratulations to Sean Donnelly, and Amy and Paul Martin! Plus, a minimum of 40 percent of their proceeds were donated to a great cause supporting research for endometriosis, a disease that attacks women's reproductive system.

I wanted to let everyone know about this because I think there's a valuable lesson in this experience. When my friend Sean first asked members of the social group if they would like to submit some pieces to the benefit, he was disappointed that no one originally responded. He knew I was on board because I was the only one in the group who had had previous experience showcasing my work since Jeffrey Rupp created some opportunities for Denver Darkroom students to show their work. I think others might have been intimidated and/or maybe they thought their work didn't measure up. (Note: since this blog post, I received a comment from a group member that lack of time and a busy schedule prevented her from participating inspite of her willingness to do so).

One of the members that night admitted what many of us were feeling: it is very intimidating and nerve wracking to have strangers (made up largely of other photographers who submitted their own entries) pouring over your work. During the evening, I stood upstairs and watched below while people looked over several of my images. What I found interesting was the way many women reacted when they saw my artistic nudes/boudoir shots. Most of them skimmed it and looked away quickly. Others were fascinated by them and I got several comments about how lovely and classy they thought the photos were. Overall, the experience made me wonder if I should have submitted more landscape shots instead of the boudoir photos that have sold so well in other settings. Sarah Donnelly said she thought the boudoir images stood out and made a great statement among the sea of nature and wildlife shots. Sean told me that there's another benefit for a women's shelter that needs art donated that I could enter my images in there as well.



Amy and Paul both decided to submit two photos taken from their travels in Thailand. Less than an hour into the event, one of the Martin's photos got a coveted "SOLD" in bold letters! Before the end of the evening, the second photo was being considered for sale as well. What's also interesting to note is that Amy told me during the event that one of those shots was a last minute "I'll just snap this real quick" before being forced to continue on with a tour. She didn't even realize what photo she had captured until much later during the editing process!



Meanwhile, Sean sold a great shot of some Spaulding skis! It's funny because he wasn't even sure he should have submitted that entry because it initially seemed out of place with his other landscape images. As it turns out, you never know what image will resonate with a client! That photo was snatched up to with a resounding "SOLD!" too.



So what am I trying to say? Be willing to take a risk and put your work out there for people to see and experience. It's a great boost just to be able to watch and hear what people think as they check out your work. It can help you grow as a photographer and help you gain confidence. You can also learn a ton about how to properly display your work. Sean had a heck of a time trying to figure out aspect ratios, printing and matting. Here's what Sean said he learned about his experiences: (and for the record Sean, you did an amazing job!)

I learned I really hate pre-cut mats. Seems different places have a different idea of what is meant by X by X opening.

I learned I really don't like Costco Photo Processing except for things like classwork. They seem to have their own ideas about auto cropping and enlarging despite me checking the "do not correct box."

I learned to never choose any of the "border" options with Costo printing. doing so will rescale your image to allow the border to fit.

I learned to pay attention when selecting and pasting photo "A" and pasting it onto background "B." If they are not both the same dpi the imported photo will automatically rescale to the same dpi. This can lead to unpredictable results.

I learned from submitting my own photos that you need to give yourself at least 3 weeks lead time to get them done the way you want, particularly if ordering larger prints or uncommon sizes.

I learned that Canvas has to be stretched onto a frame which is also a custom order. If you don't pre-order the frame you are putting it behind glass which, while nice, takes away from the objective of printing it on canvas to begin with.

I learned that when you pay for 1 or 2 day shipping on prints that only means 1 or 2 days after they print it. They may not get around to printing it for 3-7 days.

All in all getting stuff prepared and delivered to Audrey has been very time consuming, frustrating and (in the case of my work) expensive. I didn't realize the costs I was setting myself up for when I chose to make big prints that would require custom matting.

On the bright side though, it was one of those "life experiences" where you at least no better about what to expect in the future.

Thursday, January 15, 2009

Get the Job Done: Another Sale!

I hate it when someone tells me the editor of the newspaper wants to speak with me. Just hearing that always makes my stomach drop as if I were being sent in to see the principal. With the state of the journalism industry as poor off as it is now, a meeting with a boss isn't likely to bring good news.

Boy, was I was worried for nothing!



The editor told me he wanted to buy one of my prints down in the Heidi's....not just the print, but the image framed and matted too for a whopping $125! I was speechless. He chose "Teri's Rose," making that image my single biggest seller of all time since I started shooting in April 2007. On top of that, there are some other images on my website that he has been meaning to order but hadn't gotten around to it until now, so I could expect some sales from that too! That's a wonderful show of support coming from someone whom I hold in such high esteem.



His administrative assistance let me sneak into his office to take pictures after she helped him hang it up.

Tuesday, January 6, 2009

Get the Job Done: Finally a sale from Heidi's Exhibit!



Yesterday I made my first sale from the Heidi's exhibit! Several of my photos have been on display at a downtown Denver Heidi's Deli since August. Marty, the store owner, requested I hang landscape photos to get some exposure for my business. Oddly enough though, the only sale I've made is of the portrait shown above, "Teri's Rose." Guess that goes to show that my portrait specialization is what I should stick with. :)

Thank you Lolly for making my first official sale at the deli. Lolly works at the deli. When her husband came into the deli, he immediately fell in love with the image. He told Lolly that if she got him anything for Christmas, it HAD to be that print! Lolly purchased it and plans to get it framed for their anniversary. Some might argue that one sale in five months is hardly something to be celebrated, but I disagree.

I was grinning from ear to ear! A part of me still can't believe that someone would want to buy something I have photographed, especially when the economy is tight. I felt honored. And I noticed that nearly all of my business cards have disappeared, which means I may have potential clients call me later when they need photographic services. Lolly told me that she makes sure to tell all of the customers who pick up my card that I specialize in portraits. I even went down to the deli for lunch one day and saw a customer reading over my postcard while she was eating. With so many other photographers vying for customers in the Denver metro area (and believe me, there are hundreds), any positive exposure you can get gives you just that much of a leg up.

I've been thinking that I want to liven up the display by changing out the images with new Denver-centric landscapes I've taken since August. Participating in all of these group shoots has given me the chance to add some great new photos, including this lovely night shot of the Denver Art Museum.



My instructor and colleague Armando Martinez suggested, though, that if I want to let customers know I specialize in portraits, then I should be hanging up portraits in the deli. I will talk to Marty to see if he's interested in that.

Sunday, September 21, 2008

Growing Pains: Portrait Sales During Event A Big Hit



As I mentioned earlier, Jason and I came up with this plan to try to make some additional print sales from our last gig at Crystal and Jaime's wedding reception. You guys already know I hate taking "grip and grin photos" where everyone stands together, puts on a smile and says "CHEESE!" But I know full well that those are the kinds of shots everyone seems to want! So I asked Jason if he could set up an impromptu portrait session with some constant hot lights during the reception, giving people the option to go take single or group shots while I shot candids and reception highlights.



I think our first time doing this was a great success! Jason made about $150 in print sales that very night and would have made more if we would have had a printer on hand. He was able to quickly edit photos on his laptop with Lightroom, show the customers what the images looked like and take orders for print sizes all during the same event. I think having this service available gave the added dimension I was hoping for, and created the possibility of even more clients for us in the future. While I walked around the reception, I made sure I told everyone Jason was on hand to take portraits, and soon people started lining up. Because I couldn't afford to pay Jason for shooting this event, I told him he could have all the money from whatever print sales he made. He had his images edited and up on the web in three days, and I've already heard from clients at the reception say they couldn't wait for their photos to arrive in the mail. Nice job Jason!



One of the things we really need to do is get a compact printer to take with us on location. And Jason needs some quick and easy backdrops to set up because we can't always be certain the location will give us a good background to work with. I think I'm going to contribute a smaller gray backdrop that came with one of my lighting kits. It can be easily hung and taken down, plus the neutral color works well with just about all skin types and clothing colors.

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